Even a very small business can do in stores geopolitical boundaries – and this means that changes in exchange rates, you can take the flatfoot.
How to protect yourself on how to do business.
If materials and production remain close to home
For most small businesses, especially when production is carried out in the country of origin, the solution is simple for the customer pays immediately in the currency of your country do. When customers use credit or debit card, the issuing bank assumes the change and you do not have to worry about it.
Age just a detail in this scenario. What if you have an online store in a place that accepts a single currency? Etsy is a well known example. All Etsy shops are required to make payment in US dollars. But if you are in Europe? Worse, if, for example, is in the UK or in Turkey where the currency fell sharply against the dollar?
In this situation, you have only two defenses. First, you can set prices high enough to allow a rapid change in the exchange rate. Unfortunately, when the coins are as volatile as they have been in the last two years to sell, the price of a sufficient cushion makes your price is too high.
That leaves only one other option: Check exchange rates and Reprice frequently while in your business as movements in exchange rates. Note that the exchange rate is not the calendar tells you when the upgrade prices. I know a shopkeeper, with a loss last year, they had to send some products due to the revision of once a week has a significant decrease in foreign exchange to squeeze through.
Climb the ladder, perhaps its largest business and distributes Whatzit machines. (In this example, any resemblance with a real product is purely coincidental.) They Whatzit best machine in the world, you will be customized for each client. His orders are from all over the world. But the adjustment you make will be an average of two months, so the shipping time.
What happens when a price orders are accepted and paid in the currency of the customer at the time of delivery? A movement in exchange rates in the wrong direction cut into their profit and loss could become profit.
If you buy, produce and sell abroad
So far we have seen only companies using materials and production in the country, and sold internationally. There are chances that if you sell internationally, can also materials or production work outside their home country to get. Then you can assess the risks on both sides, not just sales.
If you understand both sides, you can see how each party in each transaction would prefer to manage the exchange rate risk. The following example is real life.
Last year, an international company in the software tailored to the UK ordered a fixed price for a company in Europe. mainland enterprises listed on its proposal and euros. The British company has adopted in this way.
Before the software was delivered and become payments to be made, the pound has fallen sharply against the euro. The supplier has received the amount of money expected as it sets the price in your own currency. Since the British company was not protected on Euro payments more than 20% more than expected took in sterling. Of course, these additional costs are taking a bite out of any profit from the British company, the software makes use.